![]() They have no idea what's the goal of the game or how it plays. The customer can't make any sense of that screenshot. Hard to represent in marketing - it looks really complicated and cluttered.The game on the right, on the other hand: And as a game which consists mostly of content, it's not good for long-time player retention either. Difficult to monetize - there is no good obvious way to add microtransactions to such a game.But such puzzles have no replay value, so you get relatively little playtime out of all that effort. You need a smart game designer to come up with the puzzles and a good artist to create the assets for it. Difficult to develop - designing puzzles like that takes a lot of time.Easy to represent in marketing - the customer immediately sees (or has a theory) how the game works and is intrigued by it.So I can only guess wildly what their motive might have been to do this advertisement campaign.īut my theory is that the concept for the left game is: I have not even seen this advertisement in the wild. I did not talk to the people who made the marketing campaign for that game.
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